We are Hitoy

Welcome to our classic women's clothing store, where we believe
that timeless style never goes out of fashion. Our collection features classic
pieces that are both stylish and versatile, perfect for building a
wardrobe that will last for years.

Established - 2023

Hitoy was founded in 2023 by Mr.FAN, an art toy lover with a
passion for timeless style. Jane had always been drawn to classic
pieces that could be worn season after season, and she believed that
there was a gap in the market for a store that focused solely on classic
women's clothing. She opened the first store in a small town in New
England, where it quickly became a local favorite.

Our mission

Our mission is to empower people through sustainable fashion.
We want everyone to look and feel good, while also doing our part to
help the environment.We believe that fashion should be stylish,
affordable and accessible to everyone. Body positivity and inclusivity
are values that are at the heart of our brand.

Our mission

Our mission is to empower people through sustainable fashion.
We want everyone to look and feel good, while also doing our part to
help the environment.We believe that fashion should be stylish,
affordable and accessible to everyone. Body positivity and inclusivity
are values that are at the heart of our brand.

NOMMI

MAYMEI

HONEY BEAN

ART TOY CULTURE

CONSUMPTION OF UPSCLE HOBBIES

EMOTIONAL VALUE CONVEYANCE

ARTISTIC LIFESTYLE

PURSUIT OF ALL THE NICENESS